Starting a career in video production can be a challenging and competitive journey, but with the right tools and strategies, you can break into the industry and build a successful career. In this comprehensive guide, we will explore the essential steps you need to take to network with professionals, build a strong portfolio of work, and market yourself to potential in-house video production companies. Whether you're just starting out or looking to take your career to the next level, this guide will provide you with the knowledge and resources you need to break into video production.

Networking 

Networking is one of the most important aspects of breaking into the video production industry. Attending industry events, trade shows, and other networking opportunities can help you build valuable relationships and make connections with others in the field. This can open doors to new job opportunities and give you a better understanding of the industry as a whole. 

You can also join professional organizations such as the International Cinematographers Guild or the Producers Guild of America. Joining online forums and social media groups related to video production can also be a great way to connect with others in the field.

To make the most out of networking opportunities, it's important to come prepared. Research the companies and individuals you'll be meeting, bring business cards, and be ready to engage in meaningful conversations. Additionally, follow up with anyone you meet after the event to maintain your connections.

Freelance vs In House 

When breaking into the video production industry, it's important to consider whether you want to work as a freelance contractor or as an in-house employee. Freelance and in-house video production work are two distinct career paths that offer different experiences, benefits, and challenges. 

Freelancers are self-employed individuals who work on a project-by-project basis, while in-house video production workers are full-time employees who work for a single company. Consider your goals, lifestyle, and personal preferences when deciding between freelance and in-house work.

When deciding between freelance and in-house work, there are several factors to consider, including stability, creative control, earning potential, and work-life balance. Freelancers often have more control over their schedules, but also face the uncertainty of finding consistent work. On the other hand, in-house workers have a stable salary but may have less control over the projects they work on. It's important to weigh these factors carefully and determine which type of work is best for you and your goals.

Both freelance and in-house work have their advantages and disadvantages. Freelancers have the ability to work with a variety of clients, which can provide exposure to diverse styles, ideas, and creative processes. However, this also means that they must handle all aspects of running a business, such as invoicing, marketing, and taxes. In-house video production workers, on the other hand, have the stability of a steady salary, benefits, and support from a team, but may have limited creative control and opportunities for professional growth.

Building Your Portfolio

Having a strong portfolio of your work is crucial when trying to break into the video production industry. This is because a portfolio showcases your skills, style, and experience, allowing potential employers to see what you can bring to the table.

To create a strong portfolio, choose your best work and make sure it is well-presented and organized. Focus on quality over quantity, and make sure to include a variety of projects that showcase your abilities in different areas of video production. It’s important to keep the portfolio updated with your latest projects and accomplishments. 

To showcase your portfolio to production companies, consider attending industry events and handing out business cards, creating a professional website, and reaching out to potential employers via email or social media. It's important to tailor your portfolio to the specific production company and position you're interested in, highlighting the skills and experiences that are most relevant to the job.

Education and Training 

While it is not necessary to study film to break into the video production industry, education and training can certainly be helpful. Consider taking courses or workshops in video production, as well as learning about the latest techniques and technologies in the field.

In addition to formal education, there are many other ways to gain knowledge and skills in video production, including: 

• On-the-job training: Learn by doing and working on real projects with experienced professionals.

• Online courses: Take advantage of online resources and courses to learn new skills and stay up-to-date on industry trends.

• Workshops and bootcamps: Attend workshops and bootcamps to learn specific skills and techniques.

• Apprenticeships: Consider working as an apprentice to gain hands-on experience and learn from experienced professionals.

There are also several software programs that can be useful for video production, including Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer.

Understanding Equipment

The equipment used in video production varies depending on the project and the specific needs of the production. Some of the most common pieces of equipment used in video production include cameras, lenses, lighting, audio, tripods, stabilizers, and post-production software.

If you’re just starting out, it’s crucial to learn about equipment best practices, and YouTube is an excellent resource for that. Basic video production equipment can include what type of camera is best when first starting out, types of lenses and their functions, starter microphone options, stabilizers and tripods, and how to use the equipment properly. 

Lighting is another key aspect of video production, as it can dramatically affect the look and feel of a video. To learn proper set lighting, research online tutorials and attend workshops or seminars with experienced professionals. Shadow a lighting technician or gaffer and practice with different lighting equipment and setups to develop your own techniques.

When working on a video production set, it's essential to follow set etiquette and understand the hierarchical structure. This includes being mindful of unnecessary noise and distractions, knowing your role and responsibilities, respecting the equipment and props, and being ready to follow the directions of the director or producer. Additionally, having good manners and a positive attitude can help maintain a good working environment and keep the overall energy of the shoot positive. 

Being prepared, flexible, and proactive can also set you up for success, allowing you to take action when needed and be ready for any changes. Remember that you represent yourself on set, so maintaining professionalism and being a team player can increase your chances of getting called back for future productions.

Having a solid understanding of each piece of equipment is essential in order to effectively utilize it and produce high-quality work. Consider taking workshops or courses to gain a deeper understanding of the equipment you'll be using. 

Learning to Market Yourself

In order to succeed in the video production industry, it's crucial to market yourself effectively. This involves promoting your skills, abilities, and portfolio to potential clients and companies.

There are different strategies to marketing yourself besides building a portfolio and an online presence. Networking is a critical aspect of marketing yourself in the video production industry. Attending events, such as film festivals, industry conferences, and networking events, is a great way to connect with others in the industry and build relationships. 

If you attend an event that would be a good chance to network with companies and individuals in the industry, there’s a few things to keep in mind when presenting yourself. This includes: 

• Dressing appropriately - You need to be able to present yourself in a way that’s professional, polished, and creative. 

• Preparing a pitch - This is your brief introduction to grab someone’s attention and to leave a lasting impression. 

• Being an active listener - Demonstrate that you show genuine interest by asking questions, and listening to understand the conversation and person you’re speaking to. 

• Building relationships - Connect with people by meeting them where they’re at and 

• Staying true to yourself - Focus on being authentic and sincere in your interactions. 

• Following up once the event has finished - Once the event is over, make sure to follow up with the contacts you’ve made at the event 

Developing your pitch will help your introductions simple and to the point. Think about what sets you apart from others and what unique skills, experiences, or qualities you bring to the table. Introduce yourself, briefly describe your background and how it relates to the industry or company you’re trying to work with, and articulate your unique values and what you can bring to the table. Approaching someone with a positive and professional demeanor will make all the difference with networking. 

Doing your research and preparing yourself ahead of time will make you stand out once it’s time to network. Knowing yourself, your skills, and digging into those interpersonal connection skills will make you look credible and trustworthy. 

Conclusion 

The video production industry is a rapidly growing field with a bright future ahead. With advancements in technology, the demand for high-quality video content is only increasing. Whether you decide to work as a freelancer or pursue an in-house career, there are ample opportunities for those with the passion, drive, and skills to succeed in this industry.

If you have a creative streak and a passion for storytelling through video, then a career in video production might be right for you. Don't be afraid to take the leap. With hard work, dedication, and the right tools and resources, you can make a successful career in this exciting and ever-evolving industry. So go out there, network, build your portfolio, and start marketing yourself to potential employers. The opportunities are out there.