It’s been a busy season for us at Visual Captive! Earlier in September we had the opportunity to partner with Dakota Supply Group to help produce a new brand video for them. This was a fun day starting with exterior drone shots, to truck footage capturing the updated DSG logo, and showcasing the warehouse and shop!

As companies rebrand, it’s important to update all aspects of the brand, reminding current clients and introducing future ones to who they are and what they stand for. In DSG’s case, it was time for a refresh!

We frequently help clients update existing videos that no longer align with their brand or company changes. During client calls, we often ask the following questions:

• What’s the purpose of creating an updated brand story?

• Where will the finished video live?

• What’s the new message you’re trying to get across to existing and prospective clients?

We ask these kinds of questions to be able to help produce a video that stays true to the brand while enhancing some of the newer aspects of it. For this particular project, DSG wanted us to help highlight existing products, while reintroducing themselves for new clients.

When hiring out a video production company to help showcase your updated brand story, companies often seek expertise in crafting a compelling narrative that resonates with their target audience. Outsourcing to professionals allows businesses to tap into specialized skills in storytelling, visual production, and strategic messaging. Video production companies bring fresh perspectives and creative techniques, ensuring that the story is told in a way that engages both new and existing customers.

In DSG's case, they relied on our expertise to not only highlight their existing products but also present a refreshed image to potential clients, aligning their evolving brand with current market needs.