Over the course of two-days in July, we had the opportunity to partner with ImageTrend to help capture their 2024 Connect conference. We got to capture key moments from breakout speaker sessions, capture talking heads from real clients using ImageTrend products, to filming the Hooley Awards dinner held at the InterContinental Riverfront. In short,

“The Hooley Awards celebrate innovative ideas and programs that generate measurable outcomes in the EMS, fire, and healthcare industries.” - ImageTrend

This corporate video production had different parameters we needed to plan for and adapt to. Mainly, the sheer number of clients that would be attending this conference. As a video production crew of two we made sure to divide and conquer key moments we needed to grab. That was anything from keynote speakers, clients networking, and capturing those memorable interactions at the awards ceremony, cocktail hour, and casino game night.

When filming corporate video for conferences or events, we always anticipate certain presentation and schedule constraints that require careful planning. At this conference, we heavily relied on the schedule to ensure we captured all the necessary footage for the final deliverable. Our plan was to use the first day to gather most of the b-roll and the second day to capture client testimonials from those who use and have positive experiences with ImageTrend’s products.

This approach worked well for our small crew, allowing us to focus on filming high-quality content without feeling rushed on either day. As a video production company, we strive for a process that balances efficiency with maintaining the highest quality of content. For ImageTrend, it was crucial to capture diverse content to portray the conference as exciting and engaging, while also ensuring we gathered positive, authentic testimonials from real users of their products.