The Rise of Short-form Video Content for Corporate Branding

Short-form video content refers to videos that are typically brief in duration, often lasting anywhere from a few seconds to a few minutes. These videos are designed to capture attention quickly and deliver a concise message to viewers.

Unlike long-form videos, which may require more time and attention to consume, short-form videos are optimized for today's fast-paced digital landscape, where users have shorter attention spans and consume content on-the-go.

Why Use Short-Form Content for Your Corporate Branding

With the steady growth of social media platforms and the rise of mobile consumption, corporate companies are increasingly turning to short-form videos to engage with their audiences, convey their brand message, and drive meaningful interactions.

For instance, TikTok is one of the leading platforms dedicated to short-form content. In 2024, 

TikTok has over 1 billion monthly active users globally, with 150 million in the United States.

The average daily time spent on TikTok has more than doubled from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.

- SEO.AI

When it comes to Instagram and Facebook reels, the popularity for short-form content continues to rise. From DemandSage,

...the number of Instagram Monthly Active Users equals Reels users. Currently, there are over 2.35 billion Instagram MAUs, and it is projected that the number will rise to 2.5 billion by 2024.

Short-form videos offer an engaging way to showcase products, services, and brand values in a way that is both entertaining and informative.

As a video production company that’s produced short-form content for a variety of corporate brands and companies, we aim to continue sharing our knowledge around the importance of incorporating this content into a company’s marketing strategy.

Benefits of Short-form Video Content for Corporate Branding

Short-form videos excel in breaking down complex brand messages into concise narratives that resonate with viewers instantly. This approach ensures that brand messaging is communicated clearly and memorably, leaving a lasting impression on the audience.

Short-form videos are inherently shareable, making them prime candidates for virality across social media platforms. Their compact format encourages viewers to share content with their networks, amplifying brand reach and visibility organically. 

The versatility of short-form video content allows corporate companies to experiment with various formats, styles, and platforms to tailor content to their audience preferences. Whether it's a quick product demonstration, a behind-the-scenes glimpse, or a creative brand story, short-form videos offer flexibility in content creation that can adapt to evolving marketing strategies. 

Additionally, their compatibility with multiple distribution channels ensures that content reaches audiences wherever they are, maximizing brand exposure and engagement opportunities.

How We Produce Short Form Content

At Visual Captive we keep things streamlined when producing short-form content for clients. One effective method is repurposing footage from corporate video shoots.

During a full 10-12 hour day, we make sure to use all the content captured, giving clients the option to request social edits. Before the shoot, we discuss the number of deliverables needed, ensuring we capture a variety of content suitable for social clips.

All of our social content is produced with the right intentions and awareness for the platform, audience, cta, and more. We believe creating short-form content can be an effective strategy for a client’s business. We also believe that it should be done in a purposeful way. 

Whether a client has a clear idea for the style of short-form content or not, we’re happy to assist and offer our suggestions as needed or preferred.

Conclusion

Short-form video content has become a vital tool for corporate branding, offering a concise and engaging way to connect with audiences. Platforms like TikTok and Instagram Reels have seen explosive growth, providing brands with opportunities for organic reach and engagement.

At Visual Captive, we prioritize efficiency and purpose in our content production, repurposing footage to align with audience preferences and platform nuances.

As the digital landscape evolves, short-form content remains effective for branding strategies, enabling corporate companies to develop connections and drive meaningful interactions with an audience.