Using Branded Content Videos to Connect with Your Target Audience: The Power of Documentary-style Storytelling
As a marketing professional, you are always looking for new ways to engage with your target audience and build your brand. Video marketing has become one of the most powerful tools in a marketer's toolkit, offering a unique opportunity to connect with customers on an emotional level. In this blog, we will explore one of the most effective forms of video marketing: branded content videos.
Branded content video is a type of video marketing that focuses on creating high-quality, engaging, and informative video content to promote a brand, company, or product. Unlike traditional advertising, the goal of branded content is to provide valuable information and tell a story that connects with the target audience, helping to build brand awareness, credibility, and customer loyalty.
One of the most effective forms of branded content videos is the documentary-style approach. By using this style, you can create a powerful and engaging story that captures the attention of your target audience and keeps them engaged from start to finish. Documentary-style videos often use a combination of expert interviews, customer testimonials, and behind-the-scenes footage to bring your brand to life in a way that traditional advertising cannot.
Examples of effective branded content videos using this approach include Yeti Presents' YouTube channel, which showcases the company's products and their adventures, and Stella Artois' "Up There" documentary, which provides a behind-the-scenes look at the creation of their iconic holiday ads. Another great example is the Declan Dunne – David Lloyd Leisure video, which highlights the benefits of joining a gym and the impact it can have on your life.
The benefits of using branded content videos in your marketing strategy are clear. Not only do these videos help to build brand awareness and credibility, but they also allow you to connect with your target audience on a deeper level. By using storytelling to convey your brand's values and mission, you can create an emotional connection with your customers that lasts long after the video has ended.
Additionally, branded content videos are versatile and can be used in a variety of ways. You can use them as part of your social media marketing strategy, on your company website, in presentations, and more. This versatility allows you to reach your target audience in a variety of ways, maximizing your investment in video marketing.
In conclusion, if you are looking for a way to stand out in a crowded market and connect with your target audience, consider using branded content videos. The documentary-style approach is an effective and engaging way to bring your brand to life and build a strong emotional connection with your customers. By investing in video marketing, you can set your company apart from the competition and drive business growth and success. Take inspiration from successful examples like Yeti Presents, Stella Artois' "Up There", and Declan Dunne – David Lloyd Leisure, and start creating your own powerful branded content videos today.