What Makes a Good Explainer Video?
Production is an important part of any video marketing strategy, and explainer videos can be a powerful tool for communicating your message to potential customers. However, it can be challenging to develop a compelling video that effectively communicates your goals and resonates with your target audience.
Partnering with a local video production company can make all the difference. In this blog, we'll explore why explainer videos are important, the goals they should aim to achieve, and how a local video production company can help you create a video that stands out from the competition.
What is an Explainer Video?
An explainer video is a short and engaging video that aims to explain a concept, product, or service in a simple and concise way. The primary goal of an explainer video is to help the audience understand complex or abstract ideas quickly and easily.
Explainer videos can be created in various formats, including animation, live-action, whiteboard, or a combination of these techniques. They often use clear and straightforward language, visual aids, and storytelling techniques to make the information more memorable and engaging for the viewers.
These videos are commonly used by businesses and organizations to promote their products or services, educate their customers, or introduce new ideas. They can be used on websites, social media, presentations, or as part of a video marketing campaign.
The length of an explainer video can vary depending on the complexity of the concept or product being explained and the target audience. However, most explainer videos are usually between 60 seconds to 3 minutes long. Keeping an explainer video short and to the point is crucial to maintain the viewer's attention and ensure that they retain the information being presented.
Goals of an Explainer Video
The main goals of an explainer video are to simplify complex information, educate and inform the audience, increase engagement, build brand awareness, and drive action.
Simplify complex information: Explainer videos aim to simplify complex information and present it in a way that is easy to understand and digest.
Educate and inform: Explainer videos educate and inform the audience about a product, service, or concept, providing them with a deeper understanding of the topic.
Increase engagement: Explainer videos are engaging and can capture the audience's attention more effectively than text-based content, resulting in higher engagement levels.
Build brand awareness: Explainer videos are an effective way to build brand awareness by communicating the brand's message and values to the target audience.
Drive action: Explainer videos aim to drive action by inspiring the audience to take a specific action, such as making a purchase, signing up for a service, or subscribing to a newsletter.
By achieving these goals, explainer videos can be a highly effective tool for companies looking to communicate their message and achieve their marketing and communication objectives.
Target Audience
Explainer videos are a powerful tool for educating audiences about a product, service, or concept. However, the effectiveness of an explainer video depends on the target audience it is designed for. Typically, explainer videos work best for audiences that are unfamiliar with the product or service being offered.
By breaking down complex information into simplified, easy-to-understand concepts, explainer videos can help to educate and inform audiences. Additionally, people who are time-poor and prefer to engage with video content that presents information in a concise and straightforward format can benefit from explainer videos.
Visual learners who prefer to absorb information through images, graphics, and other visual aids can also find explainer videos helpful. Internet-savvy audiences who are more likely to engage with video content than traditional text-based content can benefit from explainer videos as well.
An explainer video should answer the following questions:
What is the problem or pain point that the product or service solves?
How does the product or service solve the problem or alleviate the pain point?
What are the key features and benefits of the product or service?
How does the product or service differ from similar offerings in the market?
How does the product or service meet the needs and preferences of the target audience?
What is the value proposition of the product or service?
What is the call to action and what steps should the audience take to purchase or engage with the product or service?
By answering these questions, an explainer video can provide a clear and concise overview of the product or service, highlighting its unique features and benefits, and inspiring the audience to take action.
The Benefits of an Explainer Video
Explainer videos can be a powerful tool for companies to improve customer engagement, increase conversions, and enhance brand awareness. They can serve a variety of purposes, including introducing a new product or service and explaining its features and benefits to potential customers in a clear and concise manner.
These videos can educate customers on how to use a product or service correctly, which can reduce customer support requests and increase customer satisfaction. Companies can also use explainer videos as an excellent marketing tool to create brand awareness and promote a product or service to a wider audience. In addition, they are a great way to grab the attention of website visitors and keep them engaged with the company's message.
Explainer Videos as a Series
Creating a series of explainer videos can be an effective way to provide a more in-depth look at a product or service or explain a complex topic. They can be structured in a way that builds upon the previous videos, providing the viewer with a more comprehensive understanding of the topic. This can be especially useful when explaining a product or service that has several features or benefits that may be difficult to cover in a single video.
A series can also be used to address different stages of the customer journey, from introducing a product to closing a sale or addressing customer concerns. By creating a series of explainer videos, companies can keep their audience engaged and interested over an extended period and provide valuable information that can help convert potential customers into loyal customers.
A video production company can help develop a plan to film explainer videos for a company by following these steps:
Understanding the company's goals: The video production company will start by understanding the company's goals and objectives for creating an explainer video. This will help ensure that the video aligns with the company's overall marketing and communication strategies.
Identifying the target audience: The video production company will identify the target audience for the explainer video, taking into account factors such as demographics, interests, and preferences.
Creating a script and storyboard: The video production company will work with the company to create a script and storyboard for the explainer video. This will outline the message, tone, visuals, and flow of the video, ensuring that it effectively communicates the desired message to the target audience.
Planning the filming and editing process: The video production company will plan the filming and editing process, including location scouting, equipment needs, scheduling, and post-production tasks such as editing, sound design, and visual effects.
Incorporating feedback and revisions: The video production company will work closely with the company to incorporate feedback and revisions throughout the production process, ensuring that the final product meets the company's expectations and effectively communicates the desired message to the target audience.
By following these steps, a video production company can help develop a plan to film explainer videos for a company that is tailored to its goals and target audience, ensuring that the final product is engaging, informative, and effective in achieving the company's objectives.
Conclusion
Explainer videos are a powerful tool for businesses to educate, inform, engage, and inspire their audience. They simplify complex information and present it in an easy-to-understand and digestible format. Explainer videos can achieve marketing and communication objectives such as increasing brand awareness, driving action, and improving customer engagement. To create a high-quality explainer video, partnering with a local video production company can make a significant difference.
These companies have the expertise, skills, and equipment to produce videos that stand out and resonate with the target audience. Explainer videos can be used as a standalone piece or as part of a series to provide a more comprehensive understanding of a product or service. By investing in explainer videos, businesses can enhance their marketing strategy and effectively communicate their message to potential customers.