This leads us to today, where we are seeing business come back from hibernation with new strategies that are designed for the long haul. These businesses are no longer planning on when they can reschedule an in-person event, but are instead canceling them altogether to be replaced with virtual gatherings and digital products.

Making the transition to video content can be daunting because the price to hire a production company for a full day can easily be 2–5x more than the cost to hire a photographer for a full day. 

With COVID-19, how do you establish what makes your brand different when showing your storefront is no longer relevant to the current shopping experience? Showing your store could even be a cruel reminder to customers of the past comforts we all long for. The answer lies in a content formula established by successful businesses that rely heavily on their online sales.

Right now is the PERFECT time to start building that YouTube channel you have always told yourself you will start tomorrow, or next week, or sometime this year. Start it now. This pandemic has a silver lining. It is giving us lots of time at home to perfect a new skill and start a new project.

Picking a monitor for video editing is dependent on your experience, planned use, and level of professional work you are doing. The advice in this article applies to most people delivering online videos, but not to professional colorists doing correction work for cinema or TV broadcast.