Video production has become an increasingly important aspect of modern business and organizational marketing. Whether for promotional advertisements, internal communications, or training materials, videos offer a unique and engaging way to convey a message. In order to create a high-quality and effective video, many businesses and organizations choose to work with a professional video production company.

Lighting is an essential aspect of corporate video production and plays a critical role in determining the final product’s quality and visual appeal. Whether you are creating a promotional video, a training video, or a behind-the-scenes look at your company, lighting is an important consideration. Here, we will examine the reasons why lighting is so important and why it should never be overlooked in video production.

When it comes to creating a video production, there are several key players involved in bringing the project to life. Understanding the different roles and responsibilities of each member of the team will help you make sense of each person’s expertise.

Minneapolis, Minnesota offers a wide range of outdoor locations that make for breathtaking backdrops in corporate, commercial, and documentary videos. Here are 8 of the best outdoor locations to consider for your next Minneapolis video production project.

In this comprehensive guide, we will explore the advantages of video marketing and provide a detailed analysis of why it is worth considering for your business.

One of the most effective forms of branded content videos is the documentary-style approach. By using this style, you can create a powerful and engaging story that captures the attention of your target audience and keeps them engaged from start to finish.

We’ve been recently named as one of the best video production companies in all of Minnesota. We are very honored to be part of this amazing list!

This list includes large rental houses with substantial inventories down to smaller shops providing supplemental lighting. These shops can provide everything from 1-ton to 5-ton grip trucks along with all the necessary power and grip you will need.

If you are a video production company, ad agency, or marketer, you might be on the hunt for a great studio space for your next video production. This list examines our top picks for studios in Minneapolis along with their pros and cons.

If the vast majority of people are still working from home, calling into Zoom meetings from their bedroom desk, maybe in shorts, do first impressions still matter? For many of us, the visual first impression doesn’t matter as much as it once did, but for some industries, it still does.

Learn how to get the best corporate video shoot possible with these 15 tips. Make your business stand out from the crowd with a professional corporate video. Corporate videos are gaining popularity thanks to the widespread adoption of video across social media platforms and websites.

Hallways are often overlooked because they are not an obvious choice. We typically only walk down hallways and the idea of sitting in one can take some time to consider. However, they are usually beautiful locations that work in a wide variety of offices. 

This budget-friendly approach is focused on how to calibrate your monitor to be as accurate as possible without investing in expensive monitor hardware.

During a COVID-19 driven financial decline, do you cut marketing budgets going into 2021 like in the past? The answer for some companies is yes, but what’s considered marketing vs operations, has changed.

This leads us to today, where we are seeing business come back from hibernation with new strategies that are designed for the long haul. These businesses are no longer planning on when they can reschedule an in-person event, but are instead canceling them altogether to be replaced with virtual gatherings and digital products.

Making the transition to video content can be daunting because the price to hire a production company for a full day can easily be 2–5x more than the cost to hire a photographer for a full day. 

With COVID-19, how do you establish what makes your brand different when showing your storefront is no longer relevant to the current shopping experience? Showing your store could even be a cruel reminder to customers of the past comforts we all long for. The answer lies in a content formula established by successful businesses that rely heavily on their online sales.

Right now is the PERFECT time to start building that YouTube channel you have always told yourself you will start tomorrow, or next week, or sometime this year. Start it now. This pandemic has a silver lining. It is giving us lots of time at home to perfect a new skill and start a new project.

Picking a monitor for video editing is dependent on your experience, planned use, and level of professional work you are doing. The advice in this article applies to most people delivering online videos, but not to professional colorists doing correction work for cinema or TV broadcast.